Susan G. Komen || Know Your Girls

CLIENTS:  Susan G. Komen & The Ad. Council || Launch Date: May 22, 2018

PROBLEM: Black women in the U.S. are 40% more likely to die from breast cancer than white women. In some cities, that percentage increases to 74 percent

STRATEGY: Encourage black women, ages 30-55 years old, to treat their breasts with the same attentiveness and understanding they share with the important women in their lives.

ROLES: Served as sole Account Executive on the campaign

- Worked alongside Account Director, to drive campaign from creative development stages to a successful launch

- Facilitated effective and professional level of communication between Translation's creative and strategy teams, the clients, and partnering media agencies, through handling regular check-in's, meetings and conference calls.

- Contributed to strategic and creative breakthroughs, including thinking behind key line of campaign copy, "Know Your Breasts Like You Know Your Girls." 

CREATIVE OUTPUT:

Execution:

New York City (near the Empire State Building, Winter 2018 - Current):

Los Angeles (Pico Blvd. Winter 2018 - Current)