challenge: Rebrand a sports leaguE or team

LEAGUE SELECTED BY TEAM

PRELIMINARY RESEARCH

"Today the IOC voted to add surfing to the sporting menu of the 2020 Tokyo Olympic games"                 - Surfermag.com // Aug. 03, 2016 

OUR APPROACH FOR REPOSITIONING THE WSL

  • Capitalize on the sport's addition to the 2020 Olympics, by rebranding the WSL to appeal an everyday global audience.

GOAL

INSIGHT ON SURFING

(Nature)

(Nature)

(Culture)

(Culture)

(Inclusivity)

(Inclusivity)

INSIGHT ON THE WORLD SURF LEAGUE

POTENT FACETS OF THE WSL

STRATEGIC APPROACH

18.jpg

CREATIVE EXECUTIONS

Advertisements will be placed in everyday locations to remind people that their perfect wave is just a click away with the World Surf League. These advertisements will be put in subway tunnels, busy business buildings, waiting rooms and wherever else people are looking for time to kill.

Advertisements will be placed in everyday locations to remind people that their perfect wave is just a click away with the World Surf League. These advertisements will be put in subway tunnels, busy business buildings, waiting rooms and wherever else people are looking for time to kill.

Interactive surfboard design stations will be placed in areas not usually aware or relevant to the sport of surfing, with the goal of introducing new audiences to surfing and the World Surf League. All submissions will be able to save a copy of their design and also enter for a chance to have their board created for them and the winners of the 2020 Olympic Surf events.

Interactive surfboard design stations will be placed in areas not usually aware or relevant to the sport of surfing, with the goal of introducing new audiences to surfing and the World Surf League. All submissions will be able to save a copy of their design and also enter for a chance to have their board created for them and the winners of the 2020 Olympic Surf events.

Interactive surfboard design stations will be placed in areas not usually aware or relevant to the sport of surfing, with the goal of introducing new audiences to surfing and the World Surf League. All submissions will be able to save a copy of their design and also enter for a chance to have their board created for them and the winners of the 2020 Olympic Surf events.

Interactive surfboard design stations will be placed in areas not usually aware or relevant to the sport of surfing, with the goal of introducing new audiences to surfing and the World Surf League. All submissions will be able to save a copy of their design and also enter for a chance to have their board created for them and the winners of the 2020 Olympic Surf events.

Taking advantage of the already existing partnership between Samsung and the WSL, 360 virtual reality videos will be promoted across multiple media platforms, as well as placed in busy areas like shopping malls, airports and trains stations, in order to put everyday people on the wave of their dreams. Check it out for yourselves!!

TAKEAWAY OF WSL REPOSITION

 

MY ROLES

  • Account Director
  • Creative Conceptualization 
  • Co-Strategy
  • Co-Art Direction

TEAM MEMBERS