NIKE YOUNG ATHLETES
COMPREHENSIVE FOOTWEAR ASSESSMENT
***This project features no confidential information and has permission to be featured on my portfolio. The Project and it's ideas were created and coordinated by myself and Joe Connor (Nike YA Footwear Merchandising) ***
Project's analytical methods & findings are still currently being used and considered by the Young Athletes Footwear Department in their decision making processes.
PROJECT LINE MANAGEMENT, CONSUMER RESEARCH
What I did
- Assisted in handling numerous focus groups with kids, anywhere between 4-12 yrs.
- Video production work recapping the Nike Young Athletes Footwear Department's consumer research trip to the National Junior Track and Field Championships in Sacramento, CA.